AdRoll (NextRoll)
Head of Creative - Marketing
Functional title. Title of record is Senior Manager, Creative.
- Directed the 2025 AdRoll and RollWorks consolidation, from the Organic Intelligence mood through brand architecture, messaging systems, and a full site migration. The brand guidelines became the company's source of truth.
- Led and hired into a distributed creative team of up to seven across the US, spanning design, web, video, and copy.
- Worked with the CMO and VP of Marketing on creative direction for the org.
- Built an AI-assisted workflow with Claude Code to turn hardcoded site sections into CMS-editable entries, retiring a standing copy/paste ticket queue, plus AI skills carrying brand voice and standards for where AI belonged.
- Founding board member of RollAsia (2018–2026), AdRoll's Asian and Pacific Islander employee resource group.
Manager II, Creative - Marketing
- Designed the team's creative review and critique system, and kept brand expression consistent across marketing.
- Moved the creative team onto project management tooling, then the rest of marketing by 2022.
Manager, Creative - Marketing
- Inherited the full creative team mid-2017 when the head of creative departed, then took over direction and hiring.
- Art directed photo and video shoots for campaigns and the site.
- Ran localization for the site into ten locales across seven regions through Smartling.
- Directed print, swag, direct mail, and office environmental design, produced with outside vendors.
- Mentored a graphic designer into web development. After the 2018 split they took the RollWorks site independently and built a UI/UX career from it.